Revenue Assurance (RA) is an increasingly vital function for telecom operators and this role must be prioritised throughout the whole organisation. With the customer being offered a larger number of bundles and services, maximising revenue and stopping leakage is the primary goal in the current economic climate. RA is constantly evolving: next generation frauds, innovative tools and technologies mean that operators need to keep abreast of new developments. How can these issues be solved and how should these industry changes be approached?