11 and 12 May 2010 – London, UK

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Programme Day One

Tuesday 11 May 2010

08.20 Registration

Keynote Strategy Sessions

08:50

Anandan Jayaraman
Chief Product & Marketing Officer
Connectiva Systems

Opening remarks from the Chair

09:00

Andreas Manolis
Head of Revenue Assurance
T-Mobile

Opportunity Loss – Uncovering the hidden revenue loss

Defining Opportunity Loss to deepen your understanding of how it’s affecting your business
Identifying different types of Opportunity Loss to help you isolate weakness within your operations
Developing RA strategies to minimise losses
Measuring benefits to the business and customers through minimisation activities

09:30

Andrew Doyle
Vice President of Sales, EMEA
Connectiva Systems

Advisory Session Revenue Optimization: Extending RA Beyond Prevention to Increase ARPU and AMPU

Leveraging RA data into actionable marketing information to support decision-making
Implementing RA-data driven analytic applications to deliver up-sell/cross-sell at multiple customer-touch points
Using RA data to enhance marketing initiatives, increase the effectiveness of BI systems and drive per-user revenues and margins

Assessing the changing product landscape and the implications for revenue assurance

10:00 Morning Refreshments and Networking

10:30

Juan Prieto
Marketing Manager
Roscom

Jane Thompson
Head of Tools and Services, FT Finance Directorate, Fraud and RA
France Telecom/Orange

Iain Cottingham
Group RA Director
France Telecom/ Orange

France Telecom test call generator strategy a partnership with Roscom

Why the need for RA testing?
Why Roscom?
Our partnership
Case study and conclusion

11:00

Ian Haddon
Operations Director – Broadband and Telephony
BSkyB

Next Generation Data Strategy and Triple Play – What are we billing for?

Understanding the challenges of billing for internet content
A race for content rather than capacity or coverage
Uncovering the implications of streaming, Downloads and QoS
Establishing whether microbilling is a rational customer proposition?
Forecasting the future for credit management in this new world

11:30

Andreas Manolis
Head of Revenue Assurance
T-Mobile

Danny Dixon
Head of Revenue Assurance and Billing
Three Mobile

Marc Vloebergh
Head of Revenue Assurance
Belgacom

Panel discussion:
Maximising revenue streams from new products

Using your revenue assurance function to dramatically increase product success rates and profit margins

Understanding the extent to which new and complex products exacerbate under-billing and identifying workable solutions

With multiple products and bundles, how can the data systems be synchronised sufficiently to allow effective monitoring?

Involving RA in product development by educating your business in the long-term financial benefits of more rigorous product assessment

12:15

Andy Harper
Vice President Northern Europe and North America
WeDo

Taking Revenue Assurance to the Next Level

The traditional switch-to-bill Revenue Assurance
How the RA role is changing within telecom operators
The evolution towards Business Assurance
Key areas to be addressed by telecom operators

12:45 Lunch

Stream A –Maintaining growth in emerging markets and new operators

Stream B –Developing best practice in established markets and mature operators

14:15

STREAM A

Case Study
Key steps in achieving best-in-class revenue assurance capability

Maximising your efficiency by aligning network, billing and finance departments
Establishing a single, effective revenue assurance process
Developing effective working relationships in order to secure management buy-in and justify future investment
Planning for the future of your business by assessing potential future growth and factoring it into RA capacity
Developing an understanding of the growing role of RA as business focus switches from growth to customer retention and revenue optimisation

Morisso Taieb
Revenue Assurance and Carrier Relations Manager
Bezeq International

STREAM B

Maximising the effectiveness of your tool development: assessing the relative merits of internal versus vendor tool creation

Understanding the development process in order to ascertain which approach best fits your business model
Defining your requirements and what you need from the tool
Illustrating an in-house development programme by analysing Virgin’s successful case study
Focusing on the costs and benefits of using an external vendor

Dan Ret
Head of Develop and Operate, Group Revenue Assurance
Virgin Media

14:45

STREAM A

Auditing Price Plan's profitability through margin analytics applications

Meeting multiple business objectives while supporting consistent brand goals:

Increasing profitability
Encouraging use of premium services
Promoting new offerings
Acquiring new customers from other providers
What companies could do

Competitive price positioning
Basing decision on impact assessment of:

Profits
Sales
Customer numbers

Monitoring and benchmarking portfolio plans against competitiors

Hezi Zelevski
AVP Business Solutions
cVIdya

STREAM B

How to demonstrate and deliver adaptive analytics for RA

Using cost-efficient desktop analytics to produce rapid and continuous working capital
Delilvering financial, operational, and customer experience results with only one tool
Maximising leverage: extending from RA to marketing performance, customer care and service delivery from one tool

Stefan Robson
Vice President of Solutions and Head of EMEA Office

15:15

STREAM A

Avea Case Study: Making technology pay: how to maximise the return on your investment

Avea reactive revenue assurance coverage
Defining the risk of roll-outs
An approach to proactive revenue assurance
Real-life scenarios and dark side of the risk

Cahit Erdogan
Head of Revenue Assurance Department
Avea

STREAM B

An alternative approach to Assurance

Product Assurance as an alternative to RA: ensuring that customers are provisioned correctly to maximise their revenue creation potential
Developing an in depth knowledge of the whole estate in order to spot potential or actual issues as early as possible.
Overcoming the challenges associated with convergent billing of dissimilar products handled by multiple systems and providers, both internal and external
Understanding the role of regulation and its compatibility with the RA function
Using effective working relationships to maximise the benefit of reporting and maintain a comprehensive oversight of where regulatory breaches could occur

John Bangs
Head of Product Assurance
BSkyB

15:45 Afternoon Refreshments

16:15

STREAM A

Extended RA functions: Data integrity, Payment collections, Bill accuracy

Synchronizing your data bases in terms of:

data accuracy
applications to create an effective homogenous system for provisioning and invoicing of services
consistency and process integration across different systems

Reconciling bank statements, account payments, controls, KPI’s to optimise the efficiency of your payment collections
Understanding and maximising the efficacy of bill accuracy and dunning controls in order to protect revenue
Assessing the extended role of RA at Telekom; important aspects in developing pro-active (or action-oriented) RA strategy

Gjurgjica Gjorgjeski
Head of Billing and Revenue Assurance Department
T-Home Macedonia

STREAM B

Revenue Impact / Minimising Revenue Loss

The maturity of controls
KPIs
Incident Management
Post-Mortem and getting it right the 1st time
Cradle to grave control Assurance

Scheherazade Bokhari
Revenue Assurance Manager
T-Mobile UK

17:00

STREAM A

Case Study: Hondutel Solving the loss of income from illegal termination of traffic

Examining the background of fraud methods and their causes
Hondutel´s requirements
Current overview of the project
Uncovering the project benefits
In detail: the estimated budget

Hector Rodriguez
Management Advisor
Hondutel

STREAM B

Customer Insight - The key to revenue assurance and fraud prevention

How to effectively turn pay-as-you-go customers into contract customers
Identify and act quickly on deliver and account takeover fraud
Age verification - how providing date of birth data is key to revenue assurance
How receiving daily alerts on your customers can provide revenue assurance and maximise 'Knowing your customer'

James Blake
Senior Business Development Manager
Call Credit

17:30

Louis Khor
Director of Industry Research and Analysis
GRAPA

Evaluating the changing role of Revenue Assurance and Fraud prevention and how the recession has affected the direction of future focus. A chance to benchmark your operations and assess potential future changes

Charting the growth of Revenue Assurance, Fraud and Internal Audit departments are expanding as telecoms emerge from the recession and continue to face uncertain economic times
Analysing the change in the key strategic role of these professional functions have been tasked with as telecoms finally re- focuse on revenues and the bottom line
Maximising the acceleration of growth, momentum and market share in their telecom by re-aligning telecom corporate culture to recognize the crucial role finance and risk management has to play in the future of telecommunications

18.00 Chairman's closing remarks and end of Day one